Eugene Koysman — Barclays — Analyst
Which is reasonable. And may you assist us perhaps you provide us with some color how your initiatives to follow the Truist customers are progressing?
John C. Asbury — President and Ceo
Well, we’ll ask Maria Tedesco, President of Atlantic Union Bank to offer some commentary. We now have a comprehensive group of initiatives. Now the timing of some of those changed a little. Specific guerrilla advertising techniques for branches that will be consolidated does not actually create a complete great deal of feeling at this stage over time. Maria, would you like to talk just with regards to advanced task, forgive me, i simply stated it, Project Sundown for anybody that don’t understand it, is our formally code name that is secret. Therefore we are benefiting from the SunTrust BB&T interruption. You are hoped by me start to see the humor in Sundown.
Maria P. Tedesco — President of Atlantic Union Bank
Well, once again, we see this as an opportunity that is multi-year. This might be — we’re thinking about a marathon occasion with initiatives go over the next year or two. But a lot of everything you see us doing happens to be shutting the space of whom our type of competitive set is strictly everything we’re doing. So those will be the short-term plans, but we see this being a plan that is offensive. We all know this interruption, we’re ground zero because of this occasion. And a sense is had by us of just what will happen which is troublesome to clients, that may ensure it is opportunistic for people. So those initiatives without engaging in much information is truly set against that which we think to function as timeline of disruption. And literally every continuing company has their plan by which become unpleasant and stay opportunistic.
John C. Asbury — President and Chief Executive Officer
And acknowledging that it is a general general general public forum, we don’t wish to show our hand a lot of, but relax knowing, there clearly was a really robust action plan, to Maria’s point, each type of company has a tremendously targeted group of initiatives, and I also would reiterate this really is a disruption that is multi-year. It offers started. This can play down for many years.
Maria speedyloan.net/installment-loans-mi/ P. Tedesco — President of Atlantic Union Bank
Yes. And I also think you will see most of the initiatives that people’ve also discussed today with this call assistance us be considered a more powerful competitive placement in industry, but truly individuals with certain item gap.
John C. Asbury — President and Ceo
As well as on the commercial part, we do discreetly monitor customers me, there is a list, and it’s growing that we have won coming out of BB&T or SunTrust, and trust. We are maybe perhaps not gonna enter into details, but we’re having pretty good success chipping away at that.
Eugene Koysman — Barclays — Analyst
That seems decent. Given the quantity of technology initiatives you have mentioned, are you able to share us understand how much of it, you’re spending to run the bank versus innovate the bank with us what is your technology budget for the last year and for 2020 and maybe help?
John C. Asbury — President and Ceo
Yes, I do not desire to answer the question that is former Eugene, when it comes to an excessive amount of specificity on precisely what we are utilizing for electronic strategy. In certain respects. There exists a buck expense problem right right here. But one of many bigger constraints for the mid-size bank like us candidly is certainly not plenty the bucks, although that is important. It really is getting the subject matter experts offered to work the task which is the solitary biggest reasons why we do not wish to accomplish a rather near-term purchase, because we are going to simply take this exact same people offline to function on a merger conversion integration, and then we need them centered on laying this down. Rob, are you able to — what if any such thing can you share when it comes to simply how much do you consider we are paying for brand new — will soon be a reasonably little portion.
Robert Michael Gorman — Executive Vice President and Chief Financial Officer
Yes, i do believe incrementally you are most likely speaing frankly about perhaps a 10% enhance year-over-year from everything we’ve ordinarily used on that. Therefore incrementally, including all digital investments in ranking Phonetic, all of the automation, the Zelles around the globe, the nCinos worldwide. Therefore I would state most likely good 10% escalation in our spending plan pertaining to technology.
John C. Asbury — President and Ceo
Then beyond technology spending plan by itself you must think holistically. I’m taking a look at Kelly Dakin now whom’s Head of Digital Strategy and Customer Enjoy. Kelly, just how people that are many your group now today?
Kelly Dakin — Chief Digital and Chief Customer Experience Officer
There is certainly 17 individuals that help electronic strategy and another three that support consumer experience.
John C. Asbury — President and Ceo
So when i acquired right right here it had been most likely 1.5 you have been right right here just below a 12 months, and just how much you strolled into?
Kelly Dakin — Chief Digital and Chief Customer Enjoy Officer
We strolled in, there was clearly about four individuals.
John C. Asbury — President and Chief Executive Officer
About four. Generally there you choose to go. Therefore it is individuals aswell that are taking care of these initiatives. And you may be prepared to see in the electronic strategy side, that the concept would be to have basically a release schedule that is quarterly. And thus there clearly was a plan that is out for an extended, very long time, with regards to the schedule of things you should do, sets from constant improvements towards the mobile banking suite of offerings, brand new item initiatives, a number of this should be modulated. Whenever we had been in an increased price environment, honestly we would be doing a lot more than we will do at this time. But we will start to see the plain items that want to complete. I am sorry, Eugene there is probably that is much quality even as we’re ready to share publicly.
Eugene Koysman — Barclays — Analyst
This is really very useful, many thanks truly.
William P. Cimino — Senior Vice President and Director of Investor Relations
Many thanks, Gene and many thanks everybody else for calling in today. As being a reminder, we will have replay available on our Investor site investors. Atlanticunionbank.com. We look ahead to speaking with you the following month. Have day that is good.
Operator
Operator Closing Remarks
Duration: 67 moments
Phone individuals:
William P. Cimino — Senior Vice President and Director of Investor Relations
John C. Asbury — President and Ceo
Robert Michael Gorman — Executive Vice President and Chief Financial Officer
Shawn E. O’Brien — Executive Vice President and Customer Banking Group Executive
David V. Ring — Executive Vice President and Commercial Banking Group Executive
Maria P. Tedesco — President of Atlantic Union Bank
Kelly Dakin — Chief Digital and Chief Customer Enjoy Officer
Casey Orr Whitman — Piper Sandler — Analyst
Catherine Mealor — Keefe Bruyette & Woods — Analyst
William Wallace — Raymond James — Analyst
Brody Preston — Stephens Inc — Analyst
Laurie Hunsicker — Compass Aim — Analyst
Eugene Koysman — Barclays — Analyst
